This limited-edition VIP invitation was created for the grand opening of
The Guitar Hotel at Seminole Hard Rock Hotel & Casino in Hollywood, Florida.
This project perfectly blended packaging, design, and brand storytelling, earning a Gold ADDY Award for Best Packaging Design.
HARD ROCK HOTEL
The Guitar Hotel VIP Invitation
Exclusive
Only 300 invitations were produced, each designed as a custom-wrapped guitar featuring the hotel’s iconic silhouette.
Vision
The guitar was encased in a wood and glass shadow box, complete with a numbered edition plate and a printed guitar pick invitation. To complete the experience, the piece was delivered in a cardboard box
designed to mimic a roadie case, reinforcing the rock-and-roll essence of the brand.
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