PACKAGING & INVITES

HARD ROCK HOTEL – The Guitar Hotel VIP Invitation

This limited-edition VIP invitation was created for the grand opening of The Guitar Hotel at Seminole Hard Rock Hotel & Casino in Hollywood, Florida. Only 300 invitations were produced, each designed as a custom-wrapped guitar featuring the hotel’s iconic silhouette.

The guitar was encased in a wood and glass shadow box, complete with a numbered edition plate and a printed guitar pick invitation. To complete the experience, the piece was delivered in a cardboard box designed to mimic a roadie case, reinforcing the rock-and-roll essence of the brand.

This project perfectly blended packaging, design, and brand storytelling, earning a Gold ADDY Award for Best Packaging Design.

HARD ROCK HOTEL & CASINO TAMPA – Grand Opening VIP Invitation

This exclusive VIP invitation was created for the Grand Celebration Weekend of Hard Rock Hotel & Casino Tampa. The concept was a luxury unboxing experience that revealed a surprise mini guitar collectible when the lid was lifted. As the box opened, the side panels elegantly unfolded to display the weekend’s event schedule.

To elevate the premium feel, the invitation featured gold foil finishes, high-end paper, and a custom shipping box with refined details for an unforgettable presentation. The result was a sophisticated and interactive invitation that perfectly captured Hard Rock’s bold and elegant spirit.

This project earned an ADDY Award for Best Packaging Design (Invitations Category), recognizing its creativity, craftsmanship, and brand storytelling.

HARD ROCK HOTEL & CASINO TAMPA – Gold Piano Unveiling Invitation

This exclusive invitation was designed for the grand unveiling of Hard Rock Hotel & Casino Tampa’s newly remodeled lobby, featuring a one-of-a-kind piece of rock history: Elvis Presley’s 24-karat gold leaf grand piano. Originally purchased by Elvis in 1955 for his mother, and later gilded by Priscilla Presley in 1968, the piano became the stunning centerpiece of the hotel’s atrium.

Inspired by this legendary instrument, the invitation design replicated the shape of the piano, with gold foil accents and a die-cut keyboard opening that offered a glimpse into the invitation’s interior. Each piece included a gold piano-shaped keychain souvenir, reinforcing the theme of timeless luxury and musical heritage.

The packaging and shipping materials were also finished in gold, creating a cohesive, elegant presentation that celebrated rock ’n’ roll history and sophisticated design.